To make consumers aware of the total cost of consumption - taking all the intermediate life cycle costs into account - is a mammoth task, but it's necessary to satisfy the psyche of cause and effect, and to bring home the notion that every action has, to some extent, some effect on the environment. Perhaps this should be done using an 'entropy currency', which eliminates or discounts the cost/scarcity bias effect and shows the true effect of our consumption on the natural order - for instance the total cost of the energy from a gallon of gas wouldn't be all that much more than that of, say, that coming from a solar PV cell; however the increase in entropy in the case of burning fossil fuels is a few factors higher.
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